News Archives for: October 2004
Nintendo Launches Massive Media Blitz For Debut Of Nintendo DS
Posted on October 25, 2004 @ 12:20 PM EDT by: Hairball
Do not adjust your TV sets. The sultry voice you hear emanating amid the static heralds Nintendo's massive, multimillion-dollar "Touching is good" campaign to spread the word about the innovative, touch- and dual-screened Nintendo DS™. The new hand-held video game and communications system launches Nov. 21, and will be backed by the largest launch program ever for a Nintendo product.
Since childhood, we've been told "please do not touch" - don't touch that lamp, stop touching your food and don't touch anything in this store. Nintendo DS changes those rules. The "Touching is good" multimedia campaign creatively touts the unique features of the dual-screened Nintendo DS, which include a touch screen, a built-in chat function, wireless communication and voice recognition.
Intriguing pre-launch television ads begin airing on Oct. 25. The series of three ads presents a static-filled screen with a female voice-over that encourages viewers to interact with two blue boxes that appear on the screen. The sultry requests for interaction coincide with the special features of Nintendo DS.
To support this pre-launch effort, Nintendo has aligned itself with powerful media partners that target a hip, male demographic. MTV produced a custom ad for Nintendo DS featuring the stars of Wildboyz using Nintendo DS to play a wireless multiplayer game while engaging in one of their exciting trademark adventures. Nintendo will offer a video with behind-the-scenes footage of the making of this commercial on Nintendo.com. In addition, custom advertorials will run exclusively in Dennis Publishing's Maxim, Blender and Stuff magazines, instructing readers "How to Score." The ads relate to readers and viewers of these popular media brands by speaking their language.
During the launch phase for Nintendo DS, three new television ads will showcase the unit's unique features. This engaging and surreal campaign will demonstrate the appeal of Nintendo DS to a wide range of ages and demographics. Consumers will not be identified simply by age, but rather by the kinds of lifestyles they lead. Nintendo will market Nintendo DS to the full spectrum of hipsters, budding enthusiasts and hard-core gamers.
In December, Nintendo will run ads on more than 5,000 movie screens across the country. Print ads in gaming magazines will support the launch, along with a full range of Internet and broadband efforts. There will be unique program integration with major TV networks. In addition, Nintendo DS is being featured on the Nintendo Fusion Tour, a multi-city tour that presents the best in music and video games.
"The campaign for Nintendo DS marks a different, bolder approach for Nintendo," says George Harrison, Nintendo of America's senior vice president of marketing and corporate communications. "We think such a radically different and creative device like Nintendo DS deserves the backing of an equally innovative and provocative marketing campaign."
Nintendo's media agency of record, Starcom U.S.A., and its specialist division, Starcom Entertainment, negotiated media placement and branded integration with MTV and Dennis Publishing. Nintendo of America's advertising agency, Leo Burnett USA, created the pre-launch and launch television ads.
Nintendo DS will sell at an MSRP of $149.99. In addition to the built-in PictoChat™ chat function, Nintendo DS will come bundled with a playable demo of Metroid Prime® Hunters: First Hunt, the latest installment in an extremely popular first-person shooter franchise.
Before the end of the year, Nintendo DS users will be able to enjoy games of all kinds, from Super Mario® 64 DS from Nintendo, Madden NFL 2005, Tiger Woods PGA TOUR® 2005 and The Urbz™: Sims in the City™ from EA, and Spider-Man 2™ from Activision. Other third-party titles available during the launch window include Ping Pals from THQ, Feel the Magic™: XY/XX from SEGA, Rayman® DS and Asphalt Urban GT™ from Ubisoft and Ridge Racer® DS and Mr. DRILLER®: Drill Spirits™ from Namco. More than 120 games remain in development for Nintendo DS around the world.
Source: Nintendo Press Release
Start Your Engines! It’s a Race to the Holidays with Mario Kart: Double Dash!!
Posted on October 25, 2004 @ 12:19 PM EDT by: Hairball
Filling out your gift list just became a whole lot easier. Starting Nov. 14, Nintendo will give holiday shoppers nationwide a great bundle offer featuring Nintendo GameCube™ and the fan-favorite game Mario Kart®: Double Dash!!™. The bundle gives shoppers an amazing value for the standard low Nintendo GameCube MSRP of just $99.99.
Released in November 2003, Mario Kart: Double Dash!! remains one of the hottest racing titles of all time, having sold more than 1.6 million copies. GMR magazine gave it a top rating of 10 out of 10 and TechTV.com rated it a perfect 100 out of 100. The frenzied multiplayer action appeals to all kinds of players, from competitive family members to college students who love party games. Players can choose their karts, their drivers and even a back-seat driver to help hurl weapons or steal them from other karts while zooming around multiple racetracks at high speeds.
This bundle comes at a particularly important time for shoppers and retailers alike. As toy manufacturers report slow sales, major retailers again look to the video game industry to save the holiday season.
Source: Nintendo Press Release
Did You Know? Nintendo Announces Second Series of Classic NES Games - All for Me
Posted on October 25, 2004 @ 12:19 PM EDT by: Hairball
When you get right down to it, these games are all about me. It's the 1980s - the "Me" decade, ladies and gentlemen, and everyone who's anyone will have a full complement of Nintendo's Classic NES® Series 2 games made for Game Boy® Advance. I know I already do. These four titles, each sold at an affordable MSRP of $19.99, show the world that you're a major player. You work hard and you play hard. Let's look at the collection:
Dr. Mario®: A massive virus outbreak can only be solved in one way: Throw a bunch of pills at the problem. When you're unwinding after shopping for luxury cars with a friend, compete head-to-head using a Game Boy® Advance Wireless Adapter or the Game Boy® Advance Game Link® cable.
Metroid®: The original side-scrolling adventure featuring badass bounty-hunting babe Samus Aran. She can bring home the bacon and disintegrate it with her Plasma Beam.
Zelda II™: The Adventure of Link®: You swing a sword and rescue a princess. Put simply, Link could buy and sell you.
Castlevania®: Mummies, bats and zombies try to prevent you from undoing a curse in this classic adventure from Konami. Think of it as a rough day on the trading floor, except you have a magic whip.
So if you want to be seen as a purveyor of the finer things in life, collect all four. I did, and look how cool I am. If you want them gold plated, you'll have to do that yourself.
Source: Nintendo Press Release
Mario Pinball Land $10 CDN Rebate
Posted on October 24, 2004 @ 5:46 PM EDT by: Hairball
Nintendo of Canada is having a little promotion with Mario Pinball Land, if you buy Mario Pinball Land for the Game Boy Advance, you can get a $10 rebate, if you also buy either Super Mario World or Super Mario Advance.
This is a nice little offer for Canadians that have just recently bought these two games (October 4, 2004 to December 1, 2004).
For more details, go to this following link: http://www.nintendo.ca/cgi-bin/usersite/display_info.cgi?lang=en&pageNum=11&id=3297994
Source: Nintendo of Canada
Did You Know Mario is Moving?
Posted on October 12, 2004 @ 6:19 PM EDT by: Hairball
Mario Declares the World is Flat, Decides on a Move to the Flattest City
To commemorate Columbus Day, video game icon Mario™ has taken a contrarian position by declaring that the world is flat. As a result, Mario has stated his intention to relocate to the country's flattest metropolitan area, Houston. Though Mario readily admits that he is going against hundreds of years of scientific fact, he says all the evidence for the Earth's flatness is found in his new adventure game, Paper Mario™: The Thousand-Year Door.
The game, launching today exclusively for Nintendo GameCube™, showcases the ability of Mario and his friends to manipulate their flat, 2-D bodies in dynamic ways. Mario can roll himself into a tube and bounce, slip sideways through narrow passages or fold himself into a paper airplane and soar away. The comical role-playing game sets him on a search for Princess Peach and treasure.
Nintendo DS to launch with Super Mario 64 DS
Posted on October 7, 2004 @ 9:58 AM EDT by: Hairball
Imagine using the touch screen of Nintendo DS™ to call a secret audible at the line of scrimmage when your wireless opponent threatens a blitz. Is your Sim feeling blue? Redesign her apartment or create a pet with the touch of the screen. Can't find that last star? Use the second screen to track down your nemesis in the vast worlds of Super Mario® 64 DS.
From Mario™ to Madden and The Urbz™, familiar characters and dynamic franchises will dominate the launch season for Nintendo DS, while allowing fans to play their favorites in entirely new ways. In the first 30 days of system availability, thanks to unprecedented support from third-party publishers, players can enjoy 10 to 12 DS games covering all genres. By the end of the first quarter of 2005, the Nintendo DS library will grow to 20 to 25 games.
Nintendo DS will launch in the United States on Nov. 21 at an MSRP of $149.99.
"DS provides the road map to the future of video games," says Reggie Fils-Aime, Nintendo of America's executive vice president of sales & marketing. "The overwhelming support of strong third-party titles, combined with Nintendo's flagship franchise, makes this the strongest software support for any Nintendo system in more than a decade."
As part of an incredibly strong launch offering, players will receive a free playable demo of Nintendo's upcoming Metroid Prime Hunters game, titled Metroid Prime® Hunters: First Hunt. Each system also offers a built-in PictoChat™ feature, which lets users type text or draw pictures and transmit them wirelessly to up to 15 other Nintendo DS users nearby.
In all, more than 120 games are currently in development for Nintendo DS around the world. Titles available in the launch window include Super Mario 64 DS from Nintendo, Madden NFL 2005, Tiger Woods PGA TOUR® Golf and The Urbz™: Sims in the City™ from EA, and a major title from Activision. Other third-party titles available during the launch period include Ping Pals from THQ, Feel the Magic: XY/XX from SEGA, Rayman DS and Asphalt Urban GT from Ubisoft and Ridge Racer DS and Mr. DRILLER: Drill Spirits from Namco.
Players can expect Nintendo-published games to retail for as low as $29.99.
In the coming months, publishers will release a wide range of novel software. Nintendo's list of DS-specific first-party franchises includes a multiplayer Mario Kart, as well as Metroid Prime Hunters, WarioWare, Inc.™ DS, Animal Crossing, Yoshi's Touch & Go, Advance Wars® DS and a new Super Mario Bros., among others.
Third-party publishers will add GoldenEye: Rogue Agent™ and Need for Speed™ Underground from EA, Viewtiful Joe from Capcom, Bomberman from Hudson Soft, Frogger from Konami, a Final Fantasy: Crystal Chronicles title from Square Enix, and many more.
The dual-screened Nintendo DS is a portable video game and communication system that opens up new possibilities for both software developers and game players. Each dual-screened unit, which features a sharp, angular, silver-and-black design, has a built-in stylus for use on the touch screen, a built-in microphone for voice recognition and wireless capabilities via both local area network and Wi-Fi connections. Nintendo DS represents a third, distinct hardware line for Nintendo, along with Nintendo GameCube™ and Game Boy® Advance SP.
Each title takes advantage of the unique Nintendo DS features. For example, in Madden NFL 2005, one screen will show all 22 players on the field, while the other will display the key action. Players also will be able to compete head-to-head wirelessly. In Super Mario 64 DS, players choose one of four characters as they experience the groundbreaking Mario game in completely news ways exclusive to Nintendo DS, such as head-to-head wireless battling, new touch-sensitive mini-games and innovative control options. In Metroid Prime Hunters: First Hunt, up to four players can compete wirelessly. Multiple control schemes take full advantage of the touch screen, giving all gamers an ideal way to play.
In addition to these upcoming titles, Nintendo DS already features compatibility with more than 550 games. Its second game port allows users to play single-player modes of games made for Game Boy Advance SP.
Experts Agree - Mario is a Ball! Mario Pinball Land Launches Today
Posted on October 5, 2004 @ 9:27 PM EDT by: Hairball
On Oct. 4, a very well-rounded Mario makes his debut as a human pinball in Mario Pinball Land™ for Game Boy® Advance SP. More than a pinball game, Mario Pinball Land mixes all the action and adventure you've grown to expect from Mario with the fast-paced flipping excitement that pinball fans love.
Nintendo went straight to the experts at the Professional Amateur Pinball Association (PAPA) to make it official: Mario Pinball Land packs all the excitement of a big bulky pinball machine right into your hands. Jacob Prince, fifth-grader and reigning PAPA Junior World Champion called on his years of pinballing experience to give Nintendo his "expert review" of Mario's latest adventure. Jacob praises the 3D graphics and challenging game play, and recognized Mario Pinball Land as the best alternative when a traditional pinball machine is out of his reach.
Just in time for the holidays, Mario Pinball Land is the perfect stocking stuffer; wherever the holidays take you, Mario Pinball Land will entertain Mario fans anytime, anywhere!
With an MSRP of $34.99, Mario Pinball Land is rated E for everyone.