News Archives for: September 2004

Nintendo DS Launches on Nov. 21 in North America - at $149.99!
Posted on September 21, 2004 @ 10:18 PM EDT by: Hairball
From the very start, Nintendo DS™ broke the existing rules of video game play. Two screens, not one. Wireless connection for game play and personal communication for the sheer entertainment of it. Flexible game control by voice and touch, not just with buttons. Nintendo's newest innovation, Nintendo DS, will make its worldwide debut in North American stores on Nov. 21, and then in Japan on Dec. 2. It will sell at an MSRP of $149.99, making it an immediate mass-market attraction. Nintendo DS will become the company's first system ever to make its sales debut outside of Japan.

"Nintendo's mission remains unchanged: expand the game experience," says Satoru Iwata, president of Nintendo Co., Ltd. "Nintendo DS is the road map to the future of video games, and most clearly demonstrates the type of innovation that players demand."

Nintendo DS is the dual-screened, hand-held video game system redefining the idea of interactive entertainment. One screen allows for touch input using a stylus, while the unit includes both voice recognition and multiplayer wireless features. The sleek silver-and-black system sports a sharp, angular design.

Consumers immediately will be able to pick up and play the new system, as it comes with a free software feature, PictoChat, embedded in the system hardware. PictoChat allows DS owners to write messages with an on-screen keyboard or the stylus and send them wirelessly to other DS users nearby. Users can text chat, draw artistic messages or share secrets, all without saying a word. And a Nintendo DS in sleep mode will spring to life if it senses another DS in transmitting range, alerting users to each other's presence and setting the stage for an impromptu conversation or game session.


More than 100 companies have signed on to create games for Nintendo DS, while Nintendo itself is already developing its first 20 titles. Electronic Arts, the world's largest independent software developer and publisher, already has announced that its powerhouse franchises of Madden NFL, The URBZ: Sims in the City, Need for Speed Underground, Tiger Woods and GoldenEye will support Nintendo DS.

"Each time Nintendo creates a hand-held, it introduces new elements of play and sets a new standard for mobile gaming," says Larry Probst, EA's chairman and CEO. "The DS is no exception - Nintendo has another big winner with the DS."

The complete lineup of games planned for the launch of Nintendo DS will be announced in the near future. In effect, Nintendo DS already boasts a library of more than 550 games because it is compatible with single-player modes of games made for the world's best-selling video game system, Game Boy® Advance SP.


Nintendo chose the United States to lead the worldwide launch of Nintendo DS because of overwhelmingly positive and enthusiastic reaction from consumers and to take advantage of the holiday sales season. After the subsequent launch in Japan, the system will be available in Europe and Australia in the first quarter of 2005.


Nintendo DS has a flip-top cover that protects both screens. Two speakers on the unit's face let users hear virtual surround sound, while its dual screens open games to a multitude of possibilities. Nintendo DS sits 148.7 millimeters (5.85 inches) wide, 84.7 millimeters (3.33 inches) long and 28.9 millimeters (1.13 inches) tall with the cover closed. The new media format for games means that Nintendo DS has no moving parts that could be misaligned if the unit is dropped or jarred.

Product Art:


Source: Nintendo

Nintendo Drops Price of Best-Selling Game Boy Advance SP to $79.99!
Posted on September 1, 2004 @ 2:54 PM EDT by: Hairball
The hottest video game system in history is getting the best price in the universe. Starting Sept. 2, Nintendo's record-breaking Game Boy® Advance SP will sell at an all-time low manufacturer's suggested retail price of just $79.99, a full $20 less than its current price. The reduction significantly expands the potential audience of an already-dominant consumer electronics device to a wider range of consumers.

At the same time, Nintendo also paves the way for more "Mayhem" - the watchword of the new "Start Mayhem" Game Boy Advance SP marketing campaign that debuts with the new price point, showcasing different personalities for each of the GBA SP colors.
"This new price point makes Game Boy Advance SP affordable for the vast majority of the mass market, and gives people a 'gotta-have' gift to automatically put at the top of their holiday gift lists," says George Harrison, Nintendo of America's senior vice president of marketing and corporate communications. "Nintendo has always owned the portable video game market, and this further strengthens our leadership position."

Game Boy Advance SP, which is front-lit and sports a clam-shell design, has sold more than 20 million units worldwide, and will continue its dominance this fall with an impressive lineup of games. Before the end of the year, Nintendo will launch titles like Pokémon® FireRed, Pokémon® LeafGreen, F-Zero® GP Legend, Mario Pinball Land™, Kirby™ & The Amazing Mirror, Donkey Kong® Country 2, Final Fantasy® I & II: Dawn of Souls and Classic NES® Series 2, which features old-school games like Metroid®, Castlevania®, Dr. Mario® and Zelda II™: The Adventure of Link®. Added to this will be more than 50 titles hitting the market from Nintendo licensees.

In addition, Game Boy Advance SP continues to expand its range, with the Game Boy® Wireless Adapter that comes packaged with Pokémon FireRed and Pokémon LeafGreen, as well as Game Boy® Advance Video, novel video paks that let users watch cartoons right on their Game Boy Advance units.

The "Start Mayhem" campaign features CGI-animated Game Boy Advance SP units brought to life in a variety of fun situations. Each color unit demonstrates a different personality. The campaign kicks off with videos featuring the Flame and Onyx systems. To view the videos, log onto www.startmayhem.com starting Sept. 2.

Source: Nintendo Press Release