News Archives for: December 2004

Nintendo Boosts Nintendo DS Shipments By 40% To Address Exploding Consumer Demand
Posted on December 9, 2004 @ 3:28 PM EST by: Hairball
Shoppers eager to find the new Nintendo DS™ can rejoice – at least for the time being. Nintendo today announced it will increase total shipments of Nintendo DS to North America by 40 percent, to 1.4 million systems before the end of the year. Due to the system's popularity, many retail stores across the country are reporting shortages, and the initial batch of 500,000 units all but sold out a week after Nintendo DS launched on Nov. 21.

To date, North American retail sales have reached 700,000. In addition, sales of Nintendo DS in Japan exceeded half a million systems in just four days after launch on Dec. 2, meaning more than 1.2 million Nintendo DS systems have sold through worldwide.

"Nintendo is doing everything it can to make Nintendo DS attainable for the holidays," says George Harrison, Nintendo of America's senior vice president of marketing and corporate communications. "The enthusiastic response from shoppers has made Nintendo DS 'must-have' – and we're determined to make it 'will have.' "

With its touch screen, wireless communication and voice recognition abilities, the dual-screened Nintendo DS offers video game fans innovative new ways to play. Each unit, available now at an MSRP of $149.99, comes with an embedded communication program called PictoChat™, as well as a demo version of Metroid® Prime Hunters that features both single- and multiplayer action.

Party All Day And Night With Mario Party 6 From Nintendo
Posted on December 6, 2004 @ 6:03 PM EST by: Hairball
Good parties may run late, but great parties run all night - and all day with Mario Party® 6, which launches today exclusively for Nintendo GameCube™. Players can keep the party going indefinitely with this rowdy new party game.

Players move familiar characters like Mario™ and Donkey Kong® around six new game boards, and can enjoy 80 new party-rockin' mini-games, some of which change as time passes from day to night. Mini-games have always been at the heart of Mario Party fun, and this new installment of the franchise keeps the tradition going.

"Whether you're a night owl or an early bird, this is the game for you," says George Harrison, Nintendo of America's senior vice president of marketing and corporate communications. "With the holidays fast approaching, Mario Party 6 has family-friendly action, making it the perfect game for holiday entertaining, appealing to every party animal in the family."

In Mario Party 6, players can move around the game board faster than ever before, providing the inspiration to keep the action going all day and all night. With the multiplayer functionality of Mario Party 6, up to four players can participate in the action as they compete to see who will win and be crowned champion.

The latest development in video games has players interacting with and playing games in new and exciting ways. Mario Party 6 keeps this trend alive through the use of a cool new accessory: the Nintendo GameCube Mic, packaged with the game at no extra charge. The microphone plugs into a memory card port and allows players to control certain mini-games using voice commands. Mario Party 6, Rated E for Everyone, is available now at an MSRP of $49.99.

Nintendo DS Launches in Japan
Posted on December 2, 2004 @ 8:02 PM EST by: Hairball
With long lines and huge excitement, the innovative new Nintendo DS™ launched today in Japan. Nintendo Co., Ltd., increased initial launch-day shipments of Nintendo DS in Japan to nearly 500,000 from 300,000 units to accommodate demand from Japanese consumers. Nintendo DS has sold more than 500,000 units since North America led the worldwide launch on Nov. 21.

The dual-screened Nintendo DS gives players completely new ways to play, with wireless capabilities and interfaces like a touch screen and voice recognition. The design of the flip-top unit protects both screens, and its rechargeable battery allows for six to 10 hours of play. Nintendo DS also features backward compatibility with Game Boy® Advance games. It sells in the United States at an MSRP of $149.99, and in Japan at ¥15,000.

It's A Hand-Held Holiday As Shoppers Snap Up 500,000 Nintendo DS Units
Posted on December 2, 2004 @ 8:01 PM EST by: Hairball
Shoppers spent Thanksgiving week stuffing their shopping bags with Nintendo hardware, setting the stage for 2004 to be the year of the hand-held holidays. Shoppers snapped up more than 500,000 Nintendo DS™ systems during Thanksgiving week, representing more than 90 percent of all units available in stores across the United States.

With Nintendo DS sales moving faster than anticipated, some locations have reported sellouts, and Nintendo predicts the initial North American supply will be depleted within days. As additional shipments are rushed to stores by this weekend to meet the demand, Nintendo expects to sell 1 million Nintendo DS units in North America alone by the end of 2004 - a mark that took Apple's iPod 19 months to achieve.

"Consumers have voted the Nintendo DS as the hot item this holiday, so if you see one, you'd better buy it," says Reggie Fils-Aime, Nintendo of America's executive vice president of sales & marketing. "Nintendo owns the hand-held market, and once again we're the hit of the holiday season."

Nintendo's other hand-held system, Game Boy® Advance, also soared during the holiday weekend. Nintendo sold more than 800,000 Game Boy Advance and Game Boy® Advance SP units during the past week. The combined 1.3 million Nintendo DS and Game Boy Advance units sold last week set a new one-week sales record for hand-held systems. And the Game Boy Advance line remains on track to be the best-selling hardware line of the year.

Nintendo GameCube™ also posted impressive numbers. The special bundle of a Nintendo GameCube and a Mario Kart®: Double Dash!!™ game has sold more than 250,000 units since its introduction in mid-November.

Nintendo DS is revolutionizing video games by providing players completely new ways to interact with their games. The sharp, angular, silver-and-black dual-screened system comes with a stylus and features a touch screen, voice control and wireless communication. Nintendo DS, available now at an MSRP of $149.99, represents a third, distinct product line for Nintendo, along with Game Boy Advance SP and Nintendo GameCube. Nintendo DS comes packaged with both a free, embedded PictoChat™ communication program, and a playable demo of Metroid® Prime Hunters with both single-player and multiplayer modes.