News Archives for: November 2007

Italian plumber more memorable than Harper, Dion
Posted on November 16, 2007 @ 12:11 AM EST by: Hairball
Front-page headlines as the country's most powerful politician apparently doesn't make you more recognizable than an animated Italian plumber.

According to a Harris/Decima survey commissioned by Nintendo of Canada, more people in Calgary, Toronto and Halifax can identify a photo of Nintendo's iconic video game character, Mario, than can identify a photo of Prime Minister Stephen Harper. Even in Calgary, which includes Harper's home riding of Calgary Southwest, Mario was more recognizable (47 per cent vs. 41 per cent). More women across Canada were also able to identify Mario than the country's top politician (66 per cent vs. 63 per cent) and nationwide, the animated plumber is just as well-known as the prime minister. Both were recognized by 70 per cent of respondents in five major centres when asked to identify photographs by name.

Mario, who launches his newest title Super Mario GalaxyTM for Nintendo's WiiTM, also outshone opposition leader Stephane Dion. Less than half of Canadians surveyed - 48 per cent - were able to identify Dion's photo, which included a Canadian flag in the background. In fact, in Montreal, which includes Dion's home riding of Saint-Laurent-Cartierville, more people recognized Mario than the Liberal party leader (78 per cent vs. 71 per cent).

"Canadian politicians are lucky Mario doesn't have his Canadian citizenship and could campaign for office," said Ron Bertram, general manager of Nintendo of Canada. "It's no surprise that Mario is more recognized than high-profile politicians: he's entertained generations of Canadians and inspires only happy thoughts."

"Super Mario Galaxy for Wii will further boost Mario's stature in Canada" said Bertram. "Moms and dads will have some great Mario fun alongside their kids."

Nintendo's Mario character is the bestselling video game franchise of all time, selling more than 200-million units worldwide. Mario has appeared in more than 200 games since his debut in the original Donkey Kong® in 1981. He first headlined a title in 1983 in Mario Bros.® and soon after in the revolutionary Super Mario Bros.® in 1985 on the Nintendo Entertainment System® (NES).

Super Mario Galaxy, available across Canada with gameplay in English and French, is the latest innovative title in the popular franchise, using unique motion-based controls in a gravity-defying adventure. Super Mario Galaxy brings Mario to the Wii generation - young or old, gamer or not. And with the game's innovative "co-star mode," even the most inexperienced players can join in the action.

Other Mario facts:

# Mario is the brainchild of legendary video game designer Shigeru Miyamoto, who also created the Donkey Kong and Legend of Zelda® franchises
# Mario was known as Jumpman when he debuted in the Donkey Kong arcade game in 1981
# Mario's original occupation was a carpenter, not a plumber
# The Mario franchise has spawned a cartoon TV show, comic book series and a rock opera
# Academy-award winning actor Bob Hoskins played Mario in the live-action 1993 Hollywood film Super Mario Bros
# Mario made history in 2003 by becoming the first video game character to be honored with a wax figure in the legendary Hollywood Wax Museum
# The world's largest metal Super Mario was built in downtown Toronto in 2006. The 10-foot high structure was built in a day with 4,000 cans of food weighing close to 2,600 pounds. All food was later donated to the Daily Bread Food Bank in Toronto.

About the survey
Harris/Decima conducted the survey research between October 11 and October 16 via mall intercepts with randomly selected Canadians in Vancouver, Calgary, Toronto GTA, Montreal and Halifax. The sample margin of error is +/- 5.5%, 19 times out of 20. Surveys were conducted in both English and French. Results are weighted to reflect Statistics Canada regional populations.

About Nintendo
The worldwide innovator in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its WiiTM, Nintendo DSTM, Game Boy® Advance and Nintendo GameCubeTM systems. Since 1983, Nintendo has sold nearly 2.4 billion video games and more than 409 million hardware units globally, and has created industry icons like MarioTM, Donkey Kong®, Metroid®, ZeldaTM and Pokémon®. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendoss operations in the Western Hemisphere. For more information about Nintendo, visit the companyss Web site at

Super Mario Galaxy for Wii Showcases Mario's Star Power
Posted on November 13, 2007 @ 7:29 PM EST by: Hairball
It's the Hottest Game on the Hottest System for the Holidays

REDMOND, Wash., Nov. 12, 2007 - The amazing new Super Mario Galaxy™ game launches for Wii™ in T-minus 3 … 2 … 1. The hottest game for the hottest system fills players and observers with an otherworldly sense of wonder, and demonstrates the skill and imagination of legendary Nintendo video game designer Shigeru Miyamoto.

Video game icon Mario™ launches into space and encounters a multitude of crazy creatures on unbelievable planets. Players master the changing gravities they encounter while exploring each planet and collecting Power Stars. For the first time, Super Mario Galaxy lets a second player lend a hand in "co-star" mode. Using the revolutionary motion-sensitive Wii Remote™, the co-star can point at the screen to collect starbits to shoot at enemies, deflect incoming attacks or stall enemies to help Mario. It's a way for the newcomers that Nintendo has brought into the world of video games to play right alongside their more experienced peers.

"Super Mario Galaxy is a game that everybody can play, whether you've been a Mario fan for 25 years or you just started playing Wii Sports," says George Harrison, Nintendo of America's senior vice president of marketing and corporate communications. "It's an easy favorite for game of the year and should stand as one of the best - and most beautiful - games of all time."

In the game, Bowser™ crashes the star festival and carries Princess Peach's castle into space. On a curious new planet, Mario learns a powerful spin move that players pull off by shaking the Wii Remote. Mario also has an arsenal of new transformations at his disposal, including the Boo Mario, which causes him to float and fly through walls, and Bee Mario, which turns him into a beyond-adorable flying bee.

Super Mario Galaxy is Rated E for Everyone. Once you pick up a copy and you're in the mood to throw a party to show it off to all your friends, you should check out the new Mario-themed Evite at It shows how Mario's look has changed through the years, and it's a great way to rally your friends for a Wii party.

Remember that Wii features parental controls that let adults manage the content their children can access. For more information about this and other Wii features, visit

The worldwide innovator in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii™, Nintendo DS™, Game Boy® Advance and Nintendo GameCube™ systems. Since 1983, Nintendo has sold nearly 2.5 billion video games and more than 430 million hardware units globally, and has created industry icons like Mario™, Donkey Kong®, Metroid®, Zelda™ and Pokémon®. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere. For more information about Nintendo, visit the company's Web site at

Source: Nintendo Press Release

Nintendo Fans Swarm NYC Store to Buy Super Mario Galaxy for Wii at Midnight
Posted on November 9, 2007 @ 10:41 AM EST by: Hairball
It's the Hottest Game for the Hottest Video Game System This Holiday


Kicking off the holiday shopping season on the evening of Sunday, Nov. 11, a multitude of Nintendo fans will line up at New York's Nintendo World store to be the first in the country to buy Super Mario Galaxy™, the highly anticipated new game for Nintendo's Wii system.

If you've ever seen a crowd of Nintendo fans, you know it's filled with moms, dads and kids of all ages who thrive in a spirit of camaraderie. Everyone has a different Nintendo memory, but now they're all coming together in one place on one night.

True to its heritage, Super Mario Galaxy continues the legacy of fun and joyful Mario games. Every few years, a Mario game sets a new standard for the video game industry. The new era begins Sunday night.


* A throng of Nintendo fans lined up to buy Super Mario Galaxy.
* Fans playing the game on kiosks before they can buy it.
* Prizes, a DJ with dancers, a Velcro wall, a bungee run and other fun activities.
* The first person in line buying the game when it goes on sale at midnight.
* Adults and kids possibly dressed up in Nintendo-themed costumes.

WHEN: Activities begin at 8 p.m. Sunday, Nov. 11, though fans will likely line up well in advance.


Nintendo World
10 Rockefeller Plaza (between 48th and 49th Streets)
New York, NY 10020